With dangerously cold temperatures projected throughout this week, the Allentown Rescue Mission is reviving its Operation WARM campaign. The Mission is currently serving more than 30 individuals in its Gateway Center, which provides emergency shelter. Executive Director Gary Millspaugh expects those numbers to increase throughout the week as subzero temperatures are expected. "This weather is life-threatening to an unsheltered homeless person," Millspaugh said. "Emergency shelter services are crucial."The dangers posed to the unsheltered homeless were brought to the public's attention tragically in December 2010, when several unsheltered homeless individuals died in Allentown. The Mission launched Operation WARM to raise awareness and provide support for homeless individuals in the Lehigh Valley by raising funds through a text-giving event. The Mission also began a campaign to distribute pocket-sized information cards in downtown Allentown, outling the vital services available so that homeless individuals do not have to stay outside during life-threatening conditions.
The cards were distributed to local businesses by a member of the Clean Team, which is the Mission's workforce development program, and by a concerned volunteer.The Mission is pleased to report that two homeless individuals who were living under the Hamilton Street Bridge, attracting the attention of local media, have obtained permanent housing. Two others are still receiving services from the Mission.
Indviduals who want to participate in Operation WARM can give a one-time $10 donation from their mobile phones by texting the word WARM to 50555. Participants will receive a confirmation message, and should reply YES to confirm their give. Message and data rates may apply.
