Thursday, December 16, 2010

Operation WARM to Help Local Homeless People by Doubling Text Gifts


December 21st is the first day of winter and The Longest Night of the Year. It's especially tough on homeless people. The sun will set at 4:31 pm and will not rise until 7:17 am--15 long hours of darkness and cold.

It's also National Homeless Person's Memorial Day, a day of observance to remember those who have perished while homeless. Hypothermia remains a leading, critical and preventable cause of injury and death among those experiencing homelessness. In December 2010 two homeless individuals died in Allentown; one outside on a porch, the other under a bridge.

Between December 15th and 21st, the Allentown Rescue Mission will run a special mobile giving campaign called Operation WARM to help provide shelter, meals and life-changing programs at the Mission. You can join in by texting the word WARM to 50555 to make a onetime $10 donation to the Mission.

And now through the 21st, each $10 text donation will be matched, dollar for dollar, turning each $10 gift into $20, thanks to the generosity of:

You'll receive a confirmation text message; please reply YES to confirm your donation. (Data and message rates may apply. Reply STOP to 50555 to stop. Full Terms: mGive.org/T.)

Please share this opportunity with your friends. Visit http://www.allentownrescuemission.org/ for more information, to read the press release, or for a printable flyer. We now make it easier to share our information on your favorite social networking sites; just look for the "Share" icon.

Watch our Operation WARM video:


No comments:

Post a Comment

Leave your comment!